Fairlight Creative captured the energy of Puma’s activation with a fast-turnaround, social-first wrap-up video - delivered within 24 hours, no amends needed.
Puma UK’s ‘Run Your City’ campaign set out to champion runners of all backgrounds and experience levels. Through a series of vibrant events with local run clubs across London, Puma created spaces for running, community connection, product experiences, and inspirational workshops. We partnered with them on the Runner Beans Club activation, tasked with capturing the spirit of the day and translating it into a dynamic, social-first video for Instagram Reels.
With a clear understanding of Puma and Runner Beans Club’s goals, we approached the project with precision and energy. Knowing the challenges of shooting a moving event, we worked closely with Puma and Runner Beans Club ahead of time to map out the route and key moments, allowing us to anticipate the action. On the day, we used bikes to stay agile and capture footage at multiple points along the course, as well as around the coffee and community aspect at the end of the run. Alongside the main wrap-up video, we also provided a curated selection of film photography as an added extra, helping to further document the event in a way that felt authentic and human. Within just 24 hours, we delivered a polished wrap-up video optimised for Instagram Reels that resonated with both Puma’s brand identity and the community-first spirit of the campaign.
Thanks to our preparation and responsiveness, the first edit was final - approved immediately with no amends required. The content was extremely well received internally by Puma and performed strongly on the Puma UK Instagram channel. The final outputs helped amplify the success of the activation and reinforced Puma’s commitment to supporting London’s diverse running community.
A project that highlights Fairlight Creative’s ability to deliver fast, strategic, social-first content - without compromise.
“This is incredible, thanks for sharing so quickly! Exactly we had in mind and agreed this track fits perfectly - love how you've captured all of the elements of the event too! ”