England Rugby Students represents the full spectrum of university-level rugby - from first-time players to elite athletes representing England internationally. Over the past four years, Fairlight Creative has built a trusted, long-term partnership with England Students, tasked with producing strategically-led content that amplifies the student game’s vibrancy, engages a growing audience, and strengthens connections with the wider RFU ecosystem.

As the official media partner for England Students, we deliver full-service content production across the annual calendar - from the England Students Awards and Development Days to the international fixture against France Universities, the pinnacle of the student season. Our role extends beyond capturing moments: we have evolved the professionalism of the England Students visual identity, introducing dynamic campaigns that resonate with players, fans, and senior RFU stakeholders alike. Every project is underpinned by a clear strategic focus - delivering content that not only showcases achievements but also drives broader engagement and visibility. We ensure assets are built to serve both immediate needs and future campaign ambitions, helping to future-proof the organisation’s impact.

Throughout our partnership, England Students has seen significantly increased engagement across both website traffic and social media channels. Our work has helped bridge the gap between the student game and the RFU’s strategy, with clear evidence of growing recognition and investment - including the upcoming introduction of an England Students Women’s fixture.

By combining creative excellence with strategic thinking, we’ve helped reposition England Students as a vital, thriving part of the English rugby landscape.

Production | Content Ideation| Social Media | Rapid Edit