The Brief:
Pine Cay Hotel, part of the prestigious Relais & Châteaux group, is a luxury property located on a private island in the Turks and Caicos. The brief was to create a full suite of visual content that authentically captured the experience of staying at Pine Cay - blending understated five-star service with raw, natural beauty. The content needed to reflect the hotel's unique sense of place and provide the marketing team with versatile assets to use across web, social, and print - without the need for repeated shoots.

Our Involvement: Fairlight Creative applied our signature approach for experiential brands: One experience, many moments. We structured the shoot to deliver a cohesive content package including a cinematic brand film, a high-impact website banner, a series of social-first videos, and a fully curated image bank. Every shot was planned with multi-platform use in mind - from wide, atmospheric establishing frames to intimate lifestyle details. Capturing the essence of Pine Cay’s secluded, five-star environment was paramount, and we approached it with sensitivity to both its natural surroundings and its luxury positioning. Our team worked seamlessly on location, ensuring that the shoot was both efficient and immersive.

‍The Outcome:
The result was a rich, layered content suite that allowed Pine Cay to tell its story across multiple channels - not just once, but sustainably over time. The assets have supported brand storytelling, seasonal marketing campaigns, and digital performance with consistency and elegance. By designing the shoot with longevity in mind, we equipped Pine Cay with everything they needed for a six-month content calendar - all captured in one creative window. This project demonstrates Fairlight Creative’s ability to translate high-end hospitality into immersive, emotionally resonant content that works across touchpoints.

Pre-Production | Creative Direction | Content Capture | Post Production