by Fairlight creative

Huel

CLIENT

Huel

by Fairlight creative

Strategic social-first video production supporting Huel’s ambassador-led brand and performance campaigns

Overview

Challenge & Solution

Feedback

Overview

Fairlight Creative collaborate with Huel as a social media video production partner delivering strategically led, social-first content across organic and paid channels. Working closely with teams across product marketing, influencer partnerships, and performance marketing, we developed a consistent production framework to maximise creative performance. Through monthly shoots and campaign production, we created short-form video content featuring ambassadors including Hardest Geezer, Matt Morsia, and Spencer Matthews to strengthen Huel’s brand storytelling and paid media results.

https://vimeo.com/1181887817?fl=tl&fe=ec

Challenge

Huel required a content production agency capable of producing efficient, high-performing social-first videos while maintaining brand consistency across ambassadors, campaigns, and channels, all while supporting both organic storytelling and paid media testing.

Solution

As a strategically led production agency, we embed ourselves within Huel’s marketing workflow, delivering monthly shoots and campaign production that generated consistent, scalable short-form video content optimised for social platforms and performance marketing.