by Fairlight creative

PUMA'S Run Your City

CLIENT

PUMA

by Fairlight creative

Social-first campaign film capturing Puma’s Run Your City community in London

Overview

Challenge & Solution

Feedback

Overview

Puma UK’s Run Your City campaign celebrated London’s vibrant running culture through community-led events and run club activations. As a London video production agency specialising in social-first content, Fairlight Creative partnered with Puma to capture the Runner Beans Club activation. Our team produced a fast-turnaround Instagram Reel and film photography that documented the energy of the run, the community connections, and Puma’s commitment to inclusive sport culture.

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https://vimeo.com/1181887926?fl=tl&fe=ec

Challenge

Capturing a fast-moving run club activation across London while maintaining authentic storytelling and delivering a polished, social-first video within 24 hours required careful planning, agility, and a clear production strategy.

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Solution

As a strategically led production agency, we mapped the route, shot from bikes to stay mobile, and prioritised key moments. The final Instagram Reel and film photography delivered authentic, high-impact content immediately.

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