by Fairlight creative

England Rugby

CLIENT

England Rugby

by Fairlight creative

High impact production across England Rugby campaigns and England Students international fixtures

Overview

Challenge & Solution

Feedback

Overview

Fairlight Creative partners with England Rugby and England Rugby Students as a specialist in sports video production, delivering strategically led content across grassroots, student, and national campaigns. Our work spans campaign ideation, social-first content production, and full-service video production designed to amplify key brand moments. From international fixtures to community engagement initiatives, we produce films and short-form content that celebrate rugby culture while supporting the RFU’s mission to grow the game.

https://vimeo.com/1181907622?fl=tl&fe=ec

Challenge

England Rugby required a sports-focussed production agency capable of producing compelling campaign content while supporting grassroots engagement, sponsor partnerships, and the growth of women’s and student rugby across multiple channels.

Solution

As a strategically led production agency, we developed campaign concepts and produced films and short-form social content, embedding within RFU teams to deliver high-impact storytelling around fixtures, volunteers, and community rugby initiatives.